For Licensed NZ Advisors Only
Stop Buying Leads That Waste Your Time
You know the drill. Another $150 "lead" who never answers.
Or worse—someone who was never actually interested.
There's a reason most lead companies disappoint advisors.
And it's not what you think.
2-minute quiz. No credit card. No commitment.
What a real XLeads lead looks like
This is what happens when leads are qualified by someone who's actually worked as an advisor. You get the intel you need to close—before you pick up the phone.
The Real Problem
Most Lead Companies Don't Understand Your Business
Here's what happens with most lead providers:
You pay $80-150 for a "lead." You call them. No answer.
You try again. And again. Maybe on day three they pick up—and have no idea why you're calling.
"Insurance? I don't remember filling anything out..."
Or worse: they do remember, but they earn $45K a year, have three pre-existing conditions, and just wanted "to see what was out there."
That's not a lead. That's a waste of your time.
The Real Cost of Bad Leads
Why does this keep happening?
Because the people selling you leads have never been advisors themselves. They don't know what questions to ask. They don't know what actually makes a lead valuable to you.
They're optimizing for volume, not quality. More leads sold = more money for them.
Your conversion rate? That's your problem.
Sound Familiar?
"Lead" doesn't answer
You call. You text. You email. Nothing. The phone number was probably fake to begin with.
"What insurance?"
They have no idea why you're calling. They were probably just trying to win a prize or complete a survey.
Can't afford coverage
Finally, a real conversation—but they earn $40K and want the cheapest possible option. Not worth your time.
Shared with 5 others
By the time you call, they've already spoken to three other advisors. You're just another voice in the crowd.
Uninsurable
Serious health conditions that weren't screened. You spend 30 minutes only to find out they can't get cover.
"Just shopping around"
No real intent. They were curious, not committed. You're educating tire-kickers instead of closing deals.
What if leads were qualified by someone who'd actually worked as an advisor?
Someone who knows exactly what makes a lead worth your time?
Why XLeads Is Different
Built by an Advisor,
For Advisors
I spent years as a licensed insurance and mortgage broker in New Zealand. I know what it's like to chase leads that go nowhere. To pay good money for "prospects" who were never actually interested.
I bought leads from all the usual providers. And I was constantly frustrated.
The problem wasn't just bad data. It was that the people selling leads didn't understand our business. They didn't know what questions to ask. They didn't know what actually makes a lead worth calling.
So I built what I wished existed.
What makes XLeads different:
The questionnaire — I wrote every question based on what I needed to know before calling a prospect. Income. Health pre-screening. Budget. Coverage gaps. Real intent.
The marketing — We attract people who are actively thinking about their protection, not sweepstakes hunters or freebie seekers.
The client communication — After they complete our quiz, we set the right expectation: "A licensed advisor will call you." No surprises. No confusion.
The exclusivity — Your lead is your lead. Not shared with 5 other advisors who call them before you can.
Everything we do is designed with one question in mind:
"Would this make life easier for the advisor?"
Because I've been in your shoes. And I know what you actually need.
— Cameron, Founder
How We Qualify Leads
Overqualified by Design
Every lead goes through a 12+ question qualification process designed by a former broker. Here's exactly what we screen for:
Insurance Lead Qualification
- Income Verification
Household income $50K+ required. We ask specific brackets so you know their capacity.
- Age Screening
Under 65 only. You get the exact age bracket for premium estimates.
- Health Pre-Screen
We filter out cancer, heart attack, stroke, and diabetes disclosures upfront. No more 30-minute calls that end with "Sorry, you're uninsurable."
- Current Coverage Check
We capture what they have (life, trauma, income protection, health) so you can spot the gaps immediately.
- Budget Willingness
Weekly premium budget captured: $25-50, $50-75, $75-100, $100+. You'll know if they're a platinum or standard opportunity.
- Family Savings Runway
How long could they last on savings if they couldn't work? Creates urgency context for your call.
Mortgage Lead Qualification
- Property Value
Current home value (for refinance) or target purchase price. You'll know the deal size before calling.
- Deposit Position
How much they have, where it's coming from (KiwiSaver, savings, equity, gift). Instant LVR picture.
- Household Income
Combined income with specific brackets. Quick serviceability assessment before the call.
- Current Lender & Rate
For refinance leads: who they're with now and what rate they're on. You'll know exactly what to beat.
- Existing Debt
Personal loans, credit cards, car finance. No surprises when you run the numbers.
- Intent & Motivation
What they're trying to achieve: lower rate, better structure, cashback, investment property. Talk to what matters to them.
We Reject Leads So You Don't Have To
If someone doesn't meet our qualification criteria, we don't sell them to you. Low income? Filtered. Serious health issues? Filtered. No real intent? Filtered.
We'd rather send you fewer, better leads than waste your time with volume plays.
The Result?
When you call an XLeads lead, you're not starting from zero. You already know their situation, their budget, and their intent. You're starting from ten.
Choose Your Lead Type
Insurance or Mortgage.
We've Got Both Covered.
Same depth of qualification. Same commitment to quality. Different products.
Insurance Leads
Life, trauma, income protection, and health insurance prospects. Pre-screened for income, health, and budget.
Lead Tiers
Mortgage Leads
First home buyers, refinancers, and investors. Pre-qualified with deposit, income, and property data.
Lead Types
How It Works
Four Steps to Better Leads
No complex setup. No long-term contracts. Just qualified leads delivered to your inbox.
Take the Quiz
Answer a few questions about your practice—what types of leads you want, your capacity, and your budget. Takes 2 minutes.
We Set You Up
If you're a fit, we'll reach out to understand your preferences—regions, lead types, volume. We match our supply to your needs.
Receive Leads
Leads are sent to you in real-time—straight to your inbox with all the qualifying data. No chasing. No delays.
Close More Deals
Call prospects who are expecting to hear from you, have real intent, and match your ideal client profile. That's it.
Lead delivery via email as soon as they complete our quiz
Exclusive leads—never sold to multiple advisors
Guarantee—replace any lead that doesn't meet our standards
What Advisors Are Saying
Real Results from Real Advisors
"The difference is night and day. These people actually pick up the phone. And they know why I'm calling. That's half the battle right there."
"I was skeptical. I've been burned by lead providers before. But the qualifying data you get is genuinely useful. I know their income, their current setup, what they're looking for—before I dial."
"Finally—leads that aren't shared with half of Auckland. Exclusive makes all the difference. No more racing to be first to call."
You're a good fit if...
- âś“ You're a licensed advisor in New Zealand
- âś“ You can follow up within 24 hours (ideally same-day)
- âś“ You have budget for consistent lead flow ($500+/month)
- âś“ You're serious about growing your book
You're NOT a fit if...
- âś— You're not licensed (yet)
- âś— You can't follow up within a few days
- âś— You want to "try one lead" and see
- âś— You expect leads to close themselves
Ready to Stop Wasting Time on Bad Leads?
See If You Qualify for
Exclusive, Pre-Qualified Leads
Answer a few questions about your practice. If you're a fit, we'll reach out to get you started with leads that actually convert.
Take the 2-Minute QuizJoin advisors across New Zealand who've switched to better leads
"I built XLeads because I was tired of buying garbage leads. If you're a licensed advisor who's serious about growing your practice, I'd love to help. Take the quiz and let's chat."
— Cameron, Founder (former broker)